<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=196324&amp;fmt=gif">

Splice Marketing Blog

Increase patient leads with SEO

healthcare marketing

Do you want to boost the long-term visibility of your practice online, and reach and attract more patients?

You are a caring professional and knowledgeable healthcare practitioner. Your patients come first and they receive exceptional service at your clinic.

But why does the healthcare professional next door receive more patients? Why don't people know that you are realty good? Why do new patients not come to you despite the fact you work very hard to keep all your existing patients happy?

Online patient behaviour

According to a Google report in 2018, more than 77% of patients use the internet to search for health information and health-related services in their local area.

If your website doesn't appear in the top two few spots, chances are, you are losing patients to those who are ranking at the top of search engine results.

Whether someone is searching for your business or you directly, or they want more information on a service you provide or a particular condition, they will type this into a search engine like Google to find the information they are seeking.

If your website doesn't appear, they won't find you or know about you.

Understanding Search Engine Optimisation (SEO)

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

After several months of consistent and well planned SEO services, you will start to see your website ranking on the first page and better still, in the first few positions on Google.

What is typically involved with SEO services?

At Splice Marketing. we adopt an agile approach to our clients SEO services. starting with an audit of your current position and understanding what drives conversions. We use this information to craft your SEO strategy. creating content. improving the patient experience on your website and other technical efforts as outlined in the service wheel pictured.

Why Partner With Splice Marketing?

We are a team of medical marketing specialists who understand how important it is for healthcare professionals to rank higher in search engine results.

You need to be an authority in your area of expertise, and we are here to help.

Your website search rankings engine might be the only reason you have fewer patients finding you than you would like. And it is our responsibility to make sure that patients can find you online and know you are the leading local practitioner in your chosen field.

If you want to improve your visibility for the top search terms and health topics your patients are looking for online, phone or email and talk to the SEO specialists at about your Marketing.

 

Want proof? Here is recent SEO case study of one of our clients.

Case study Allied Health Clinic

Splice Marketing was engaged by established allied health clinic to help them increase their rankings with the goal to improving market share and attracting more patients to their practice.

After 6 months of SEO plan and execution, here are the results we achieved.

  • Total impressions (search engine visibility) increased 68%
  • Total clicks (website visits) increased 25%.

Results were benchmarked against the same period the previous year.

 

total clicks and total impressions

Here is a graphical comparison of search engine visibility during July 2019 (Solid line) and July 2018 (dotted line).

A graphical comparison of search engine visibility

Organic visitors increased by 44% and average session duration also increased by 30%.

acquistion and behaviour

 

The number of keywords ranked by Google increased overall and three high traffic keywords are regularly appearing in the coveted one to three positions on Google search engine results pages.

Google rankings

If you want results like these and to improve your visibility online, phone or email us at Splice and talk to one of our helpful the SEO specialists.

 

 

 

 

 

 

 

 

The Author

Ellie, Co-Founder & Marketing Director

Since 2014, Ellie has supported medical and healthcare professionals to effectively and ethically market themselves and their practice, and deliver health information and treatment options to the right patient, faster.  In 2017, Ellie launched Splice Marketing as a vehicle to support medical professionals to achieve business objectives through industry compliant digital marketing. Her commercial, strategic and creative approach to marketing has resulted in the successful growth of many medical practices within Australia. Her insights and skills have seen her present at many industry conferences including 
AGPAL & QIP, Black Diamond Club and for the Australian Spinal Research Foundation.

More from this author >